SEO lead · Scrum master · AI operations

Cooper Buckles

I spent nearly four years in SEO and finished as team lead and de facto Scrum master for a six-person team. This year I built a self-hosted AI platform by directing AI coding agents: 918 commits in seven weeks, with every change checked by close to 5,000 automated tests.

Local SEOSXOAI search (AEO/GEO) Technical SEOAI-directed automation (Python)

Dallas–Fort Worth, Texas · open to remote work

~4 yrsin SEO, junior to team lead
13client accounts of my own
6people on the team I led
918commits in seven weeks

Work

Each one opens into the detail: what I did, how, and what is still unproven.

AI operations

I built a self-hosted AI platform by directing AI coding agents

Independent project · 2026 to now

I set the requirements, wrote the rules the agents work under and checked every result. It runs language models on one 12 GB graphics card, my job search, nightly backups and a security audit that tests itself.

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SEO leadership

I led a six-person SEO team and kept 13 client accounts of my own

SearchLab Digital · Dec 2021 to Sep 2025

I ran the team's sprints and handled technical audits, content plans and site migrations for clients in law, auto and RV sales, jewelry and insurance.

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Technical SEO

This site is my SEO case study

2026 · results posted as they arrive

Hand-built, no trackers, structured data on every page, and a check that refuses to publish anything private. The numbers in the search card above are measured, not typed in.

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Experience

Newest first.

  1. 2026 – now

    AI Systems Architect & Product Owner

    Spike, an independent AI systems project · remote

    I direct AI coding agents that build a self-hosted AI operations platform. I write the requirements and the acceptance tests, run what they build, and decide what gets fixed.

    Requirements & acceptance testsLocal LLMs (Ollama)Security hardening
  2. Dec 2021 – Sep 2025

    Senior SEO Consultant & SEO Team Lead

    SearchLab Digital · Dallas, remote

    I led a cross-functional team as its de facto Scrum master and carried 13 client accounts. I coached developers, content writers and SEO consultants, and worked side by side with the paid-media managers.

    Junior SEO Consultant→ SEO Consultant→ Senior SEO Consultant & Team Lead
  3. Jul 2020 – Nov 2021

    Senior Advertising Administrator

    Self Opportunity Recruiting Agency · Lewisville, Texas

    I ran Google Ads and social campaigns that reached active and passive job seekers, built the landing pages, wrote the ads, and watched CTR, CPC and cost per applicant to move the budget. I also led hands-on onboarding on that campaign workflow.

Skills

Grouped by the work, with the tools I used for it.

SEO

  • Technical audits
  • Local SEO
  • SXO
  • AI search (AEO/GEO)
  • Content planning
  • Site migrations
  • Screaming Frog
  • SEMrush
  • Google Analytics
  • WordPress
  • Magento
  • CRO

Delivery & leadership

  • Scrum (PSM I)
  • Sprint planning
  • Backlog refinement
  • Retrospectives
  • Mentoring
  • Jira (admin, dashboards)
  • Asana
  • Confluence
  • Trello

AI & automation

  • AI agent orchestration
  • Local LLMs (Ollama)
  • Prompt engineering
  • AI-directed automation (Python)
  • Acceptance testing

Paid media

  • Google Ads
  • Social ads
  • Landing pages
  • Ad copy
  • CTR / CPC / cost per applicant

Systems & security

  • Git
  • Linux administration
  • Windows administration
  • Security hardening

Working with people

  • Client communication
  • Developer coordination
  • Google Workspace
  • Slack
  • Microsoft Teams

Credentials

Professional Scrum Master I (PSM I)Scrum.org
Google Project Management CertificateCoursera / Google
Master of Arts, Strategic Communication & Digital StrategyUniversity of Oklahoma, 2025
Bachelor of Science, Digital RetailingUniversity of North Texas · Dean’s Honor Roll